We are a
reliable and experienced
distributor and merchandiser
we are proud of our achievements

Our Strength is in our numbers

700

stores served nationwide

12900

square meters warehouse space

500

employees

1000000

km travelled per year

know more about us

About us

Route to Market aspires to be the preferred choice for manufacturers in Zimbabwe and the region. Route to Market encompasses some of Zimbabwe’s most experienced distribution and merchandising companies for all your confectionery, groceries, beverages, perishables and cosmetic ranges. We are committed to a culture of integrity and professionalism whilst managing a motivated, effective and efficient team. We offer both wholesale and retail distribution as well as sales and merchandising of both dry and perishable products. We ensure your products are delivered on time and are on the shelf, in prime space, ready for the customer to purchase.

In 1995, the first of the Route to Market’s brands Warpack opened its doors on 1st of September by John de Wet, offering sales and merchandising to Zimbabwean brands. In 2002 this was followed by opening Vaitive Distribution to provide distribution to Warpack’s principal brands. In 2009, a secondary merchandising division, dPack was added, followed by another distribution business, Exclusive Brands, in 2012. Our new cold chain division was added in 2022 for storage and distribution of perishable products.

With our personal and reliable service, we guarantee that your products will be picked up, packed, stored and delivered. We are well-known in the industry for providing the best service and can be found in all major cities and towns in the country.

what we offer

Our services

We take pride in our work partnering with the best brands in delivering their products direct to their market.

DISTRIBUTION SERVICES

Route to Market is Zimbabwe’s most experienced distribution company for all your confectionery, groceries, beverages, perishables and cosmetic ranges.

MERCHANDISING EXPERTISE

With well-trained and professional staff across the country, Route to Market ensures your product is in stock and on shelf when it matters most.

WAREHOUSING AND STORAGE

Our three warehouses are conveniently located in the two biggest cities in Zimbabwe, Harare and Bulawayo, where we have a total of 11,000sq/m (dry goods) and 1200sq/m (refrigerated) in storage space.

Trusted By:

the driving force

Our team

We take pride in our work partnering with the best brands in delivering their products direct to their market.

JOHN DE WET

Director
John has more than 40 years’ experience in the fast moving consumer goods industry in Zimbabwe. He is a member of the IMM. John is renowned for his strong leadership, and ability to deliver operationally to achieve improved business outcomes for our principals.

JASON DE WET

Chief Executive Officer
Graduating with B.Commerce in Accounting and Marketing from Curtin University, Jason achieved the coveted Golden Key Award for being one of Top 5% of all students. Joining Route to Market in 1997, Jason has played an integral role in the growth of the company’s business.

MOFFAT LANGEVELDT

Group General Manager
With over 20 years’ experience in the FMCG retail and distribution sectors, Moffat brings a wealth of expertise in both the financial & Commercial arms of business. Moffat has led major corporate groups in Zimbabwe like Makro Zimbabwe, Brands Africa P/L. His proven strengths to identify, develop, and strengthen brands and people for lasting results is at the forefront. He holds a BCom Finance (Unisa).

Johan Klue

Chief Financial Officer
we are proud distributors of these brands

our recognizable brands include

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